NADA Show 2027 Floor Plan, Measured: 492 Stands and a Floor That's Already Full

Most trade show floors are still filling six months out. The NADA Show 2027 plan, as published in late August 2026, has exactly one stand still marked available. We measured all of it: 494 stands drawn, 492 already reserved by 471 companies, 383,650 square feet of exhibit space on the Orange County Convention Center's West Concourse. It is the most island-dominated floor we have measured across ten shows - and the names on the biggest stands are not the ones you would guess. What follows is what the plan says, measured stand by stand.

How we measured this

Every figure below comes from the NADA Show 2027 published floor plan — the same interactive plan any visitor can open on the show’s site. The plan stores each stand’s polygon and area, so every booth yields an exact width, depth, square footage and position.

From the geometry we derive what a booth number cannot tell you: how many sides face an aisle. Open sides set the booth class — inline, corner, peninsula, island — and the class sets the standard display rules, including who may hang overhead signage. Counts below use the 492 stands marked reserved on the late-August 2026 plan. The expo runs February 18–20, 2027, inside the February 17–20 show, on the OCCC West Concourse.

One stand left, six months out

Of 494 stands drawn on the plan, 492 are reserved, one is on hold, and exactly one — a 100 sq ft inline — was still marked available when we pulled the plan on August 29, 2026. For comparison, the AAPEX 2026 plan still showed 143 open stands ten weeks before its show date.

If you sell to dealers and you are not on this floor, the waitlist is the floor. And if you are on it, every neighbour you will have is already knowable — which is the point of reading the plan as data.

The most island-dominated floor we have measured

Ten measured shows, and nothing else is close: islands are a majority of NADA’s stands and hold nearly all of its area.

The median stand is 400 sq ft, the average 780. At AAPEX the median exhibitor is in a 10x10; at NADA the 118 10x10s together hold 3.1% of the floor. This is a floor where 62% of exhibitors may go overhead — so a hanging sign alone does not differentiate you. Everyone has air rights; the question is what you fly.

The giants are dealer software, not carmakers

Two OEMs top the single-stand list — and then the software takes over.

But single stands understate the real story. Sum each company’s stands and the OEMs drop out of the lead entirely:

DMS platforms, auction tech, CRM, inventory software — the dealer-technology arms race is the visible story of this floor, fought as multi-stand campuses rather than one big island. It sets the production bar too: if your competitor set is this list, you are competing with general-session grade booths, LED walls included.

What this means if you are exhibiting at NADA 2027

• Everyone can fly a sign, so a sign is table stakes. On a 62% overhead-rights floor, differentiation moves to what hangs — lit fabric structures and LED get looked at; printed discs do not.
• The median neighbour is 400 sq ft. Budget accordingly: a 20x20 island here is an average stand, not a statement.
• In the 38% without air rights, go bright, not tall. Corners and inlines hold 7% of this floor's area; an edge-lit SEG lightbox back wall is the counter to being surrounded by islands.
• Orlando logistics differ from Vegas. The OCCC has its own drayage and rigging regime. We build in Las Vegas and ship and install nationwide — tell us your booth number and we quote to the venue's rules.

Frequently asked

Is NADA Show 2027 sold out?

Effectively, yes - on the show's own published floor plan as of August 29, 2026, 492 of 494 drawn stands were reserved, one was on hold, and one 100 sq ft inline stand was still available. Availability can change; check the official NADA floor plan for the current state.

How big is the typical NADA Show booth?

The median reserved stand on the NADA 2027 plan is 400 sq ft and the average is 780 sq ft - the largest per-exhibitor figures of the ten floors we have measured. Islands alone hold 91.8% of the floor area.

Where is NADA Show 2027?

At the Orange County Convention Center in Orlando, Florida - the exhibit floor is the West Concourse. The expo runs February 18-20, 2027, within the February 17-20 show. NADA returns to Las Vegas in 2028.

Who has the biggest booths at NADA 2027?

By single stand: Stellantis (6,000 sq ft) and Toyota (5,600 sq ft). By total footprint the answer is dealer technology: Cox Automotive holds eleven stands totaling 21,200 sq ft - 5.5% of the entire floor - followed by Reynolds and Reynolds (13,000 across six) and Tekion and CDK Global (9,000 each across two).