Licensing Expo Booth Design Ideas That Stop Traffic

The booths that win at Licensing Expo aren't the most expensive — they're the ones designed for how Brand licensing buyers actually move through a hall at Mandalay Bay Convention Center. Here's what works on this floor.

What wins in a Brand licensing hall

Show the IP big — character and brand walls, LED reels, and showcase displays that make the franchise the hero.

Big-brand island booths, LED walls and character/IP showcase displays.

Ideas by booth size

• 10x10 inline — Banner stand or modular kit, header sign, lighting.
• 10x20 inline — Custom backwall, counter, lightbox or a small LED wall.
• 20x20 island — Open island with LED wall, hanging sign, demo stations.
• 20x30 island — Larger island, big LED, meeting space, storage.

The fundamentals (every Licensing Expo booth)

• One bold focal point visible from across the aisle — usually a large LED wall or backlit feature.
• Open corners and clear sightlines so people feel invited in, not boxed out.
• A hanging sign or tall element so you're found in a packed hall.
• A reason to stop — a demo, a screen, a sample, a moment worth a photo.

Every quote includes design and a clear mock-up so you can see your Licensing Expo booth before you commit a dollar.

Frequently asked

What booth design works best at Licensing Expo?

Lead with one bold focal point (usually a large LED wall), keep corners open, add a tall hanging sign, and give people a reason to stop. We design it free in 3D first.

How big should my booth be?

It depends on goals and budget — a 10x20 can punch well above its size with the right LED and lighting. We'll recommend the right footprint for your goals.