How Much Does a Booth at SHOT Show Cost?
Real 2026 price ranges for renting a trade show booth and LED wall at SHOT Show (The Venetian Expo) — by booth size, plus what drives the cost.
Budgeting a booth for SHOT Show at The Venetian Expo comes down to three things: booth size, how much custom build and LED you want, and the Las Vegas show costs that catch first-timers off guard (drayage, labor, electrical). Here are realistic 2026 ranges for an exhibit rental at SHOT Show.
| Booth size | Typical all-in rental | What that includes |
|---|---|---|
| 10x10 inline | $3,000 – $9,000 | Banner stand or modular kit, header sign, lighting. |
| 10x20 inline | $7,000 – $20,000 | Custom backwall, counter, lightbox or a small LED wall. |
| 20x20 island | $18,000 – $45,000 | Open island with LED wall, hanging sign, demo stations. |
| 20x30 island | $30,000 – $70,000 | Larger island, big LED, meeting space, storage. |
| 30x30+ island | $60,000 – $150,000+ | Showpiece island, double-deck options, large LED canvas. |
What drives the price at SHOT Show
- Custom vs. modular — a rental modular system costs far less than a fully custom build.
- LED video wall — fine-pitch LED is the biggest single upgrade (and the biggest traffic driver).
- Show services at The Venetian Expo — The Venetian Expo (formerly Sands Expo) handles freight through the show's official contractor with CWT-based drayage; the Koval Lane docks serve levels 1 and 2.
- Labor — Labor is union-staffed; plan installs around straight-time windows to avoid overtime, and confirm what your team can self-install.
Want an exact number for your booth size at SHOT Show? We'll send a free, itemized quote — usually same day.
Frequently asked
How much is a booth at SHOT Show?
A 10x10 rental at SHOT Show typically runs $3,000–$9,000, a 10x20 $7,000–$20,000, and a 20x20 island $18,000–$45,000 — before show services like drayage and labor at The Venetian Expo. We'll send an exact quote for your size.
Does the price include design?
Yes — design and renderings are included in your quote before you commit.
Is renting cheaper than buying?
For one or two shows, renting is almost always cheaper and simpler. If you exhibit often, owning a modular system can pay off — we'll show you both numbers.
More for SHOT Show exhibitors
Exhibitor guides
Exhibiting at SHOT Show?
Tell us your booth size — a free quote, usually same day.