How Much Does a Booth at WPPI Cost?

Budgeting a booth for WPPI at Las Vegas comes down to three things: booth size, how much custom build and LED you want, and the Las Vegas show costs that catch first-timers off guard (drayage, labor, electrical). Here are realistic 2026 ranges for an exhibit rental at WPPI.

That band covers the booth, graphics and show services below. It excludes the floor space itself, which you buy from the WPPI organiser.

What our LED costs at WPPI

Most companies quoting WPPI are reselling somebody else's panels and will not put a number in writing. We own and install ours, so here is the actual price list.

Posters join together into walls and the tower's panels build walls too, so an WPPI LED budget often starts as a poster count rather than a square-footage quote. On these rates buying pays back in roughly two shows — see the LED cost guide for the full rent-versus-buy arithmetic.

What WPPI exhibitors actually spend it on

WPPI is a photography show with roughly 300 exhibitors, and that changes where the money goes. Backdrop-and-lighting demo booths, lightboxes and print-display walls.

Show the work big: a print-and-LED gallery wall, a live lighting/backdrop demo area, and lounge seating for portfolio reviews.

Timing: WPPI runs each March, and March move-ins compete with the spring convention rush; advance-warehouse space fills early, so ship sooner than feels necessary.

• Custom vs. modular — a rental modular system costs far less than a fully custom build.
• LED video wall — fine-pitch LED is the biggest single upgrade (and the biggest traffic driver).
• Show services at Las Vegas — Drayage in Las Vegas is billed per hundredweight by each show's official contractor; advance-warehouse shipping usually beats showsite delivery on both cost and certainty.
• Labor — Most major Las Vegas halls are union houses — confirm rigging, electrical and install rules in your exhibitor kit.

The Las Vegas line items exhibitors miss

These land on the official contractor's invoice rather than your booth vendor's, and they are where WPPI budgets break.

• Drayage is billed by weight, round trip — per hundredweight, with a minimum per shipment that is usually 200 lbs. Three 150 lb boxes bill as 600 lbs, not 450. The same freight on one pallet bills about 25% less, which is why everything we ship goes in rolling flight cases. Full breakdown in the drayage guide.
• Electrical is priced by your deadline — advance ordering typically runs 30–50% under floor pricing for the identical drop. Get your LED power draw in writing and order early.
• Docks and routing at Las Vegas — Las Vegas convention venues offer extensive docks, but move-in windows are tight during peak weeks.
• Plan ahead — Book freight, electrical and labor early — Las Vegas runs back-to-back citywides and resources get scarce fast.

Ways to cut your WPPI bill

• Consolidate freight into one shipment. Minimums are charged per shipment, so this costs nothing and is decided before anything leaves your building.
• Design for hand assembly. If your own staff is setting up, the working limit is no power tools and no ladders — a booth built to that rule is one you can install yourself. Posters, SEG lightboxes, backwalls and AV placement are generally yours to do; electrical beyond plug-in and anything hanging or ceiling-mounted is not. See the union labor guide.
• Rent the structure, own the LED. If WPPI is one of three or more shows you do a year, the LED pays for itself faster than the booth does.
• Lock graphics early. Artwork is the real clock on every rush job.

Want an exact number for your booth size at WPPI? We'll send a free, itemized quote — usually same day. For the full line-by-line breakdown see our Las Vegas booth cost guide.

What it really costs to exhibit at WPPI: the landed total

Your booth vendor’s quote is one line of the bill. The rest lands on the organiser’s and the official contractor’s invoices, and it is where WPPI budgets break. Below is the whole bill by booth size, built only from figures the organiser or contractor has published; anything they have not published says so and is left out of the total rather than guessed.

10x10: 100 sq ft, 500 lb of freight, 6 labour hours, 1 outlet

10x20: 200 sq ft, 1,000 lb of freight, 12 labour hours, 2 outlets

20x20: 400 sq ft, 2,500 lb of freight, 32 labour hours, 3 outlets

20x30: 600 sq ft, 4,000 lb of freight, 48 labour hours, 4 outlets

The lever most exhibitors never touch: every extra 100 lb across the dock costs $70 – $185 at WPPI, round trip. A 20x20 that ships 1,000 lb lighter saves $700 – $1,850.

What the sources say about those figures:

• Material handling (venue range): range of rates shows have published at the LVCC: CES 2027 $0.71 per lb (advance and direct, 100 lb minimum) to NAB 2026 $1.84 per lb before deadline; the show's official contractor sets the exact rate
• Electrical (venue range): range of advance rates shows have published for one 5-amp/500-watt 120V outlet at the LVCC: CES 2027 topline $115.35 (Freeman; preliminary until the September manuals; $173.05 regular after the deadline) to NAB Show 2026 $170.75 (Freeman; before March 16, 2026; plus 8.25% tax; materials and floor-work labour included); the show's official electrical contractor sets the exact rate, and 24-hour power is priced separate
• Labour (venue range): install and dismantle labour range published on our labour-cost guide for Las Vegas; the show's kit sets the exact straight-time rate and window

Assumptions are ours, not the show’s: Freight weight is the crated weight of a rental modular SEG or LED kit of that size, including counters and cases; your crate manifest governs and the drayage minimum applies per shipment. Labour hours are total install plus dismantle at straight time for a vendor-installed booth of that size; overtime and double-time premiums apply outside the contractor's straight-time window. Electrical is one 5-amp/120-volt outlet per lit element at the advance-order rate; an LED wall or tower needs its own circuit, which the kit prices separately. Change any of them in the landed-cost estimator. Rates marked as a range are the published range across recent shows at Las Vegas; your exhibitor service kit governs.

Frequently asked

What is the total cost to exhibit at WPPI including drayage and labor?

For a 10x20 at WPPI, the published figures add up to roughly $8,830–$23,872: exhibit rental $7,000–$20,000, material handling $700–$1,850, electrical $230–$342, install and dismantle labour $900–$1,680. It excludes floor space from the organiser, which is not published. The full line-by-line table and the assumptions behind it are in the landed-cost section above.

How much is a booth at WPPI?

A 10x10 rental at WPPI typically runs $3,000–$9,000, a 10x20 $7,000–$20,000, and a 20x20 island $18,000–$45,000 — before show services like drayage and labor at Las Vegas. We'll send an exact quote for your size.

Does the price include design?

Yes — design and renderings are included in your quote before you commit.

Is renting cheaper than buying?

For one or two shows, renting is almost always cheaper and simpler. If you exhibit often, owning a modular system can pay off — we'll show you both numbers.