How Much Does a Booth at NAB Show Cost?
Real 2026 price ranges for renting a trade show booth and LED wall at NAB Show (Las Vegas Convention Center) — by booth size, plus what drives the cost.
Budgeting a booth for NAB Show at Las Vegas Convention Center comes down to three things: booth size, how much custom build and LED you want, and the Las Vegas show costs that catch first-timers off guard (drayage, labor, electrical). Here are realistic 2026 ranges for an exhibit rental at NAB Show.
| Booth size | Typical all-in rental | What that includes |
|---|---|---|
| 10x10 inline | $3,000 – $9,000 | Banner stand or modular kit, header sign, lighting. |
| 10x20 inline | $7,000 – $20,000 | Custom backwall, counter, lightbox or a small LED wall. |
| 20x20 island | $18,000 – $45,000 | Open island with LED wall, hanging sign, demo stations. |
| 20x30 island | $30,000 – $70,000 | Larger island, big LED, meeting space, storage. |
| 30x30+ island | $60,000 – $150,000+ | Showpiece island, double-deck options, large LED canvas. |
What drives the price at NAB Show
- Custom vs. modular — a rental modular system costs far less than a fully custom build.
- LED video wall — fine-pitch LED is the biggest single upgrade (and the biggest traffic driver).
- Show services at Las Vegas Convention Center — Material handling (drayage) at the LVCC is billed per hundredweight by the show's official general contractor — typically $0.95–$1.50/lb with weight minimums — so palletizing and advance-warehouse shipping save real money.
- Labor — The LVCC leans union, but it's largely up to each show's rules: a lot of display work — LED posters, SEG lightboxes, backwalls, fabric, ground-supported LED walls, and booth set/dismantle — can be exhibitor- or vendor-installed, while electrical beyond simple plug-in and any overhead rigging or hanging signs go to union trades (Teamsters, electricians & riggers). Confirm the specifics in your show's exhibitor manual.
Want an exact number for your booth size at NAB Show? We'll send a free, itemized quote — usually same day.
Frequently asked
How much is a booth at NAB Show?
A 10x10 rental at NAB Show typically runs $3,000–$9,000, a 10x20 $7,000–$20,000, and a 20x20 island $18,000–$45,000 — before show services like drayage and labor at Las Vegas Convention Center. We'll send an exact quote for your size.
Does the price include design?
Yes — design and renderings are included in your quote before you commit.
Is renting cheaper than buying?
For one or two shows, renting is almost always cheaper and simpler. If you exhibit often, owning a modular system can pay off — we'll show you both numbers.
More for NAB Show exhibitors
Exhibitor guides
Exhibiting at NAB Show?
Tell us your booth size — a free quote, usually same day.