How Much Does a Booth at NADA Show Cost?

Budgeting a booth for NADA Show at Orange County Convention Center comes down to three things: booth size, how much custom build and LED you want, and the Orlando show costs that catch first-timers off guard (drayage, labor, electrical). Here are realistic 2026 ranges for an exhibit rental at NADA Show.

That band covers the booth, graphics and show services below. It excludes the floor space itself, which you buy from the NADA Show organiser.

What our LED costs at NADA Show

Most companies quoting NADA Show are reselling somebody else's panels and will not put a number in writing. We own and install ours, so here is the actual price list.

Posters join together into walls and the tower's panels build walls too, so an NADA Show LED budget often starts as a poster count rather than a square-footage quote. On these rates buying pays back in roughly two shows — see the LED cost guide for the full rent-versus-buy arithmetic.

What NADA Show exhibitors actually spend it on

NADA Show is a automotive retail / dealerships show with roughly 500 exhibitors, and that changes where the money goes. Sleek tech-forward booths, LED walls and demo stations for dealership software and services.

Build for the reveal: a turntable or raised platform, a wide LED canvas for hero footage, and clean sightlines so the product is visible from across the aisle.

Timing: NADA Show runs each February, and February deadlines sit right after the New Year backlog, when print queues are at their longest — build in an extra week for graphics.

• Custom vs. modular — a rental modular system costs far less than a fully custom build.
• LED video wall — fine-pitch LED is the biggest single upgrade (and the biggest traffic driver).
• Show services at Orange County Convention Center — Material handling at the Orange County Convention Center is billed per pound by the show's official contractor (NADA 2027 publishes $1.28 per lb through Freeman, one rate for warehouse or direct freight), so the same palletise-and-consolidate maths applies as anywhere else.
• Labor — Labour rules in Orlando are set per show by the official contractor and its exhibitor manual; exhibitor staff are commonly permitted to set up their own booth, but confirm the show's jurisdictions before planning an install.

The Orange County Convention Center line items exhibitors miss

These land on the official contractor's invoice rather than your booth vendor's, and they are where NADA Show budgets break.

• Drayage is billed by weight, round trip — per hundredweight, with a minimum per shipment that is usually 200 lbs. Three 150 lb boxes bill as 600 lbs, not 450. The same freight on one pallet bills about 25% less, which is why everything we ship goes in rolling flight cases. Full breakdown in the drayage guide.
• Electrical is priced by your deadline — advance ordering typically runs 30–50% under floor pricing for the identical drop. Get your LED power draw in writing and order early.
• Docks and routing at Orange County Convention Center — Two separate buildings on either side of International Drive — the West Building (over a million sq ft of halls in one run about 2,500 ft long) and the North/South Building — each with its own docks, so confirm which building your hall is in before routing freight.
• Plan ahead — Electrical is ordered from the venue itself, not the general contractor (NADA lists a 120V 5A floor outlet at $173.07), and the West Building's halls are a long walk end to end — stage tools and cases near your hall.

Ways to cut your NADA Show bill

• Consolidate freight into one shipment. Minimums are charged per shipment, so this costs nothing and is decided before anything leaves your building.
• Check your exhibitor rights in the manual. Shows in Orlando commonly let exhibitor staff set up their own booth, but the official contractor’s labor-jurisdiction sheet is what says exactly which tasks your own people may do — read it before you design, and build for that answer.
• Rent the structure, own the LED. If NADA Show is one of three or more shows you do a year, the LED pays for itself faster than the booth does.
• Lock graphics early. Artwork is the real clock on every rush job.

Want an exact number for your booth size at NADA Show? We'll send a free, itemized quote — usually same day. For the full line-by-line breakdown see our Las Vegas booth cost guide.

What it really costs to exhibit at NADA Show: the landed total

Your booth vendor’s quote is one line of the bill. The rest lands on the organiser’s and the official contractor’s invoices, and it is where NADA Show budgets break. Below is the whole bill by booth size, built only from figures the organiser or contractor has published; anything they have not published says so and is left out of the total rather than guessed.

10x10: 100 sq ft, 500 lb of freight, 6 labour hours, 1 outlet

10x20: 200 sq ft, 1,000 lb of freight, 12 labour hours, 2 outlets

20x20: 400 sq ft, 2,500 lb of freight, 32 labour hours, 3 outlets

20x30: 600 sq ft, 4,000 lb of freight, 48 labour hours, 4 outlets

The lever most exhibitors never touch: every extra 100 lb across the dock costs $128 at NADA Show, round trip. A 20x20 that ships 1,000 lb lighter saves $1,280.

What the sources say about those figures:

• Floor space: Single published rate; 50% deposit with application; minimum 200 sq ft per vehicle displayed; hanging signs need at least 400 sq ft in an island or peninsula. Expo listed as sold out (waitlist).
• Material handling: Published per pound: $1.28 per lb, $1.60 per lb after deadline; one rate for warehouse or direct-to-show-site freight; no crated/uncrated split or minimum published.
• Electrical: 120V 5A single outlet, floor, $173.07 each; ceiling drop $365.84; ordered from the venue (OCCC); the page does not label advance vs show-site.
• Labour: Exhibit installation and dismantling labor: straight time $139.50 per hour, overtime $223.25; forklift rigging $259.50 / $343.25.

Assumptions are ours, not the show’s: Freight weight is the crated weight of a rental modular SEG or LED kit of that size, including counters and cases; your crate manifest governs and the drayage minimum applies per shipment. Labour hours are total install plus dismantle at straight time for a vendor-installed booth of that size; overtime and double-time premiums apply outside the contractor's straight-time window. Electrical is one 5-amp/120-volt outlet per lit element at the advance-order rate; an LED wall or tower needs its own circuit, which the kit prices separately. Change any of them in the landed-cost estimator. Rates marked as a range are the published range across recent shows at Orange County Convention Center; your exhibitor service kit governs.

Frequently asked

What is the total cost to exhibit at NADA Show including drayage and labor?

For a 10x20 at NADA Show, the published figures add up to roughly $18,700–$31,700: floor space from the organiser $8,400, exhibit rental $7,000–$20,000, material handling $1,280, electrical $346, install and dismantle labour $1,674. The full line-by-line table and the assumptions behind it are in the landed-cost section above.

How much is a booth at NADA Show?

A 10x10 rental at NADA Show typically runs $3,000–$9,000, a 10x20 $7,000–$20,000, and a 20x20 island $18,000–$45,000 — before show services like drayage and labor at Orange County Convention Center. We'll send an exact quote for your size.

Does the price include design?

Yes — design and renderings are included in your quote before you commit.

Is renting cheaper than buying?

For one or two shows, renting is almost always cheaper and simpler. If you exhibit often, owning a modular system can pay off — we'll show you both numbers.