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Trade Show Landed Cost Estimator

The whole bill for exhibiting, not just the booth: floor space from the organiser, material handling by weight, electrical, labour and the exhibit itself — line by line, from each show’s own published rates. What a show has not published is marked as such and left out of the total, never guessed.

Your show

Pick the show and adjust the assumptions

Freight weight is the crated weight of a rental modular SEG or LED kit of that size, including counters and cases; your crate manifest governs and the drayage minimum applies per shipment. Labour hours are total install plus dismantle at straight time for a vendor-installed booth of that size; overtime and double-time premiums apply outside the contractor's straight-time window. Electrical is one 5-amp/120-volt outlet per lit element at the advance-order rate; an LED wall or tower needs its own circuit, which the kit prices separately.

Your landed total

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Every figure below was read on the organiser’s own prospectus or the official contractor’s published kit; the link and check date sit beside each line. A rate marked range is the published range across recent shows at that venue, not that show’s own kit. The exhibit line is the rental band our per-show cost pages have carried since June.

Your plan against SEMA Show’s rules

Default plan: 20 x 20 booth, labour ordered in advance, install 07:00 to 17:00. Change any field and the total and the rules re-run. Every rule is the organiser’s or contractor’s own published line, quoted.

$44,121 – $73,589 landed $43,721 – $73,189, rules +$399.60.

Rules that fire on your plan

  • Labour outside the straight-time window +$399.60
    4.8 h of your labour falls outside 08:00-16:30: overtime $192.50 an hour instead of $109.25
    Install - Display Labor - Straight Time $109.25 PER HR Install - Display Labor - Overtime $192.50 PER HR Install - Display Labor - ST (On Site Order) $142.25 PER HR Install - Display Labor - OT (On Site Order) $250.25 PER HR
    Source: www.freemanco.com (Freeman labor rate schedule, Display Labor)
  • Island booth premium $0.00
    flat $4,500.00; landed's space line already carries the $4,500 island premium
    Island Booths: add $4,500 to above rates.
    Source: www.semashow.com (Rates & Fees)
Rules not firing on this plan
  • Labour ordered on site, not in advance not firing on this plan
    Install - Display Labor - Straight Time $109.25 PER HR Install - Display Labor - Overtime $192.50 PER HR Install - Display Labor - ST (On Site Order) $142.25 PER HR Install - Display Labor - OT (On Site Order) $250.25 PER HR
    Source: www.freemanco.com (Freeman labor rate schedule, Display Labor (On Site Order))
  • Peninsula booth premium not firing on this plan
    Peninsula Booths: add $1,500 to above rates.
    Source: www.semashow.com (Rates & Fees)

Which shows charge the most in add-ons

Venue add-ons (drayage, electrical, labour) as a share of a booth’s landed cost, and per $1 of exhibit rental, for every show that publishes all of them. Lowest share first. Each figure is the show’s own landed-cost table, linked with its source.

#ShowAdd-on sharePer $1 exhibitAdd-ons
1CES
Las Vegas Convention Center
7–12%$0.12–$0.29$5,273
2PACK EXPO Las Vegas
Las Vegas Convention Center
5–14%$0.07–$0.29$3,219–$5,299
3NAB Show
Las Vegas Convention Center
6–14%$0.10–$0.37$4,413–$6,661
4SEMA Show
Las Vegas Convention Center
7–17%$0.12–$0.43$5,241–$7,709
5World of Concrete
Las Vegas Convention Center
6–19%$0.10–$0.53$4,495–$9,618
6RE+
Las Vegas Convention Center
10–21%$0.15–$0.56$6,967–$10,010
7NADA Show
Orange County Convention Center
12–19%$0.18–$0.45$8,183

7 of 46 shows ranked at 20x20. Not ranked, because at least one line is not published or the show sells packages: G2E, SHOT Show, International Builders' Show, MAGIC Las Vegas, MJBizCon, ISC West, HD Expo, JCK Las Vegas, AWS re:Invent, ICSC Las Vegas (RECon), ConExpo-Con/Agg, InfoComm, AHR Expo, Sweets & Snacks Expo, PPAI Expo, Shoptalk, Cisco Live, Google Cloud Next, Las Vegas Market, AAPEX, Black Hat USA, Money20/20 USA, ASD Market Week, Bar & Restaurant Expo, The International Surface Event, Cosmoprof North America, Licensing Expo, Couture, WPPI, IWCE, OFFPRICE Show, WWIN, National Hardware Show, DEF CON, IMEX America, Groceryshop, HLTH, NBAA-BACE, IAAPA Expo.

Las Vegas · on the floor in days

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